http://www.mattbaline.net/home-features daily 0.75 2015-11-20 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438619087806-IC5UN0CKIIVXZ5N7BFJM/se-corp_Photo+Dec+15%2C+9+04+47+PM.jpg Home Features - Informing Mobile Strategy With An In-Depth Ethnographic Approach https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438619087806-IC5UN0CKIIVXZ5N7BFJM/se-corp_Photo+Dec+15%2C+9+04+47+PM.jpg Home Features - Informing Mobile Strategy With An In-Depth Ethnographic Approach https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438618954620-1WM6K5ZVYY9F32X8UXPC/Slide14.jpg Home Features - Mobile Renters Insurance Quote And Buy Experience https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438618961814-JI1T9RGTK71681TB4Q43/journey1.png Home Features - Visualizing The Future Of Customer Support For A Fortune 500 Technology Company https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438619028084-EEF4PX70O2M51ROPBP73/GL+Lobby+Chairs+1.jpg Home Features - Immersing The Team In the Resort Guest Experience https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438618969523-UCJ0BJIPJYNGJRLYPBB6/guerrilla_mobile_setup.jpg Home Features - Combating Housing Discrimination With Guerrilla Usability https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438618979771-XIRPV0HN82B91G2FAXU6/Slide32.jpg Home Features - Mixed-Methods Primary Research Delivers Brand Insights https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438619008927-KANKRDBE6MYIR8DII775/Photo+Aug+29%2C+3+24+34+PM.jpg Home Features - Global Customer Engagement Strategy Workshop https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438619035812-Q0QYI1JE84N6XPOTGLFK/cns.jpg Home Features - Simplifying Complex Email Subscriptions https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438619054929-CVEHH1J4T0OAXZRUXNH2/slide12.jpg Home Features - International Usability Testing Reveals A Need For User-Centered Design https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438618999208-ZBWKU0O9Y5UQZNKABKPR/Photo+Jun+05%2C+1+34+16+PM.jpg Home Features - Complete Web Re-Design For A Major Radio Station https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1442420943036-2KW5BWLRNHTJEOOYJE61/bv_sitemap_v4.png Home Features - Content Strategy Powers A Sales And Marketing-Focused Web Redesign For A Growing Startup https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438619070593-6KPW1WD6H1TVDTQQQVIH/404_smart.jpg Home Features - Smarter 404 Pages https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438620025421-LNXV8IO47713R7SNZKHY/signpost+higher.png Home Features - Uncovering Patterns Of Behavior Among Community Users http://www.mattbaline.net/blog daily 0.75 2015-11-08 http://www.mattbaline.net/blog/blog/2015/7/28/if-the-button-doesnt-work-dont-offer-it monthly 0.5 2015-11-08 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1446937010266-1JUT2XMICXBZOMO4GGRU/image-asset.png Blog - If The Button Doesn’t Work, Don’t Offer It! https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1446937075655-MKGK3A2G3YL2RSMZ3HLT/image-asset.png Blog - If The Button Doesn’t Work, Don’t Offer It! https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1446937022369-JXYWTHAYUO5XOA4CTOA8/image-asset.png Blog - If The Button Doesn’t Work, Don’t Offer It! https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1446936982508-RCWIHL82KS4HTX165OMJ/image-asset.png Blog - If The Button Doesn’t Work, Don’t Offer It! https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1446936894982-C162R60XUVQGGJG79IPH/image-asset.png Blog - If The Button Doesn’t Work, Don’t Offer It! The JetBlue iOS app offers me the chance to check in even though it's too early to do so. http://www.mattbaline.net/blog/blog/2015/6/24/integrative-thinking-for-fun-and-profit monthly 0.5 2015-11-08 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1446934011801-TB9AXKRRSAM66A53FA7L/img.png Blog - Integrative Thinking for Fun and Profit http://www.mattbaline.net/blog/blog/2015/6/24/3-lessons-from-guerrilla-mobile-usability-at-starbucks monthly 0.5 2015-11-07 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1446937524508-0N3WMPBNQXRH8T0OUD9A/image-asset.jpeg Blog - 3 Lessons From Guerrilla Mobile Usability at Starbucks My guerrilla mobile usability setup: The camera is a Logitech c615. The flexible arm is from a microphone stand. The board is just office store fiberboard. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1446934012083-N9H24UEDRP8WOEQFLX8F/img.png Blog - 3 Lessons From Guerrilla Mobile Usability at Starbucks Testing at the end of the Guerrilla Research Methods Workshop http://www.mattbaline.net/blog/blog/2015/6/19/designing-for-mistakes-the-new-frontier-airlines-boarding-pass monthly 0.5 2015-11-07 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1446937649455-RGYH670Z8NSTO5YCHE58/image-asset.jpeg Blog - Designing for Mistakes: The New Frontier Airlines Boarding Pass A sample of Frontier's new boarding pass (via ABC News). http://www.mattbaline.net/blog/category/Design monthly 0.5 http://www.mattbaline.net/blog/category/Learn monthly 0.5 http://www.mattbaline.net/blog/category/Plan monthly 0.5 http://www.mattbaline.net/blog/tag/Integrative+Thinking monthly 0.5 http://www.mattbaline.net/blog/tag/usability monthly 0.5 http://www.mattbaline.net/blog/tag/buttons monthly 0.5 http://www.mattbaline.net/blog/tag/books monthly 0.5 http://www.mattbaline.net/blog/tag/recruiting monthly 0.5 http://www.mattbaline.net/blog/tag/airlines monthly 0.5 http://www.mattbaline.net/blog/tag/JetBlue monthly 0.5 http://www.mattbaline.net/blog/tag/Starbucks monthly 0.5 http://www.mattbaline.net/contact daily 0.75 2015-08-05 http://www.mattbaline.net/simplifying-complex-email-subscriptions daily 0.75 2015-08-04 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438467548028-X93V2L3ZGNB0ZD9TF1ZR/baline_email_flow.jpg Simplifying Complex Email Subscriptions http://www.mattbaline.net/404-page daily 0.75 2015-08-05 http://www.mattbaline.net/complete-web-redesign-for-a-major-radio-station daily 0.75 2015-09-14 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438807296135-6XQL9OCB3DKCP33W4DUF/Photo+Jun+05%2C+7+36+41+PM.jpg Complete Web Redesign For A Major Radio Station - Participants working on the collaging exercise. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438807293262-4SCU4D4OFIKWZ2ONBGEG/Photo+Jun+05%2C+1+34+16+PM.jpg Complete Web Redesign For A Major Radio Station - Sample artifact from the collaging exercise. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438807297020-7D59JYF1SBNG6L68PESK/Photo+Jun+06%2C+1+11+47+PM.jpg Complete Web Redesign For A Major Radio Station - Participants working on the card sorting exercise. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438807291573-OMXR0Q6XK4257Y1BWMQI/IMG_1291.jpg Complete Web Redesign For A Major Radio Station - Sample artifact from the card sort. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438807289273-1T5LBN8G6OR2BNSRRME1/KSBJ+Timeline+Sketches+1.jpeg Complete Web Redesign For A Major Radio Station - Early sketches for the player widget. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438807296579-A6BCVW89BKO7PJEYJNU2/Screen+Shot+2015-07-30+at+8.28.57+PM.png Complete Web Redesign For A Major Radio Station - The final player widget comp. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438391542276-KROC6NJB1JG5V3CJW3CN/image-asset.jpeg Complete Web Redesign For A Major Radio Station Mood board collages created during the focus groups. http://www.mattbaline.net/international-usability-testing-reveals-a-need-for-user-centered-design daily 0.75 2015-08-04 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438560616918-6R7DDHDNJY5BBW2XIZ33/image-asset.png International Usability Testing Reveals A Need For User-Centered Design A task from my usability discussion guide. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438716477465-SSZO5FV8IBA2WJVIJLGE/slide08.jpg International Usability Testing Reveals A Need For User-Centered Design https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438716477594-JAQFO6JENFK7ZWBXV3UW/slide09.jpg International Usability Testing Reveals A Need For User-Centered Design https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438716477689-WV12M38B4O7R6UB0KART/slide10.jpg International Usability Testing Reveals A Need For User-Centered Design https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438716477934-BB5XBJFASUXAHNQX2OB6/slide11.jpg International Usability Testing Reveals A Need For User-Centered Design https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438716477992-MPKO5320DXQFT9MAP669/slide12.jpg International Usability Testing Reveals A Need For User-Centered Design https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438716478448-Q6ZII128ZWN5MFQITA3R/slide13.jpg International Usability Testing Reveals A Need For User-Centered Design http://www.mattbaline.net/global-customer-engagement-strategy-workshop daily 0.75 2015-08-06 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892656058-BU500B194UONIQTQNOOY/Photo+Aug+29%2C+2+31+08+PM.jpg Global Customer Engagement Strategy Workshop https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892656164-UV2PE61J8RHXCW5DXCQ2/Photo+Aug+29%2C+3+24+34+PM.jpg Global Customer Engagement Strategy Workshop https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892658942-H6W9ITQC47XQH59XNR8V/Photo+Aug+29%2C+3+45+31+PM.jpg Global Customer Engagement Strategy Workshop https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892659003-T7M3MDJ59NPJL6C7OZ2V/Photo+Aug+29%2C+4+05+21+PM.jpg Global Customer Engagement Strategy Workshop https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892662092-WFPHPK49YKWEE7Q4BC4J/Photo+Aug+29%2C+6+35+41+PM.jpg Global Customer Engagement Strategy Workshop https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892662269-4Q321SPI18SB32JPX9WZ/Photo+Aug+29%2C+10+31+37+AM.jpg Global Customer Engagement Strategy Workshop https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892666698-SAV2KTP2Q84ESXA62K8Q/Photo+Aug+29%2C+10+32+14+AM.jpg Global Customer Engagement Strategy Workshop https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892666881-C3M3VS5V7WUHORWHW7DE/Photo+Aug+29%2C+10+46+26+AM.jpg Global Customer Engagement Strategy Workshop https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892670279-HTW7L8DHDTQ91RMECDJH/Photo+Aug+29%2C+10+50+30+AM.jpg Global Customer Engagement Strategy Workshop https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438648563941-TE5DFXG22C8ULOJNJ260/Photo+Aug+29%2C+6+37+54+PM.jpg Global Customer Engagement Strategy Workshop One side of a box designed during the workshop. http://www.mattbaline.net/content-strategy-powers-a-sales-and-marketing-focused-web-redesign-for-a-growing-startup daily 0.75 2015-09-16 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1442349224094-7NUTM72N2GAAUBK6EPBP/image-asset.png Content Strategy Powers A Sales And Marketing-Focused Web Redesign For A Growing Startup A diagram illustrating the Bazaarvoice product suite from the retail perspective. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1442349326684-JSGT5M8W4QPU1Q620MUZ/image-asset.png Content Strategy Powers A Sales And Marketing-Focused Web Redesign For A Growing Startup A portion of the messaging matrix. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1442349397048-FAY1D5XXK854V5EM4N3F/image-asset.png Content Strategy Powers A Sales And Marketing-Focused Web Redesign For A Growing Startup An in-progress version of the sitemap. Colors help illustrate how some types of content appear in multiple places. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1442349539059-BS75Q6NKZ9ZT0459P25S/Home3.png Content Strategy Powers A Sales And Marketing-Focused Web Redesign For A Growing Startup - One version of the home page. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1442349538262-8MIV0BKF0I975IWHZCB6/3+Research_and_Insight_Menu.png Content Strategy Powers A Sales And Marketing-Focused Web Redesign For A Growing Startup https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1442349539715-R66DC3FYRVN2TX3QGR2K/Conversations_3.png Content Strategy Powers A Sales And Marketing-Focused Web Redesign For A Growing Startup https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1442349539568-OFUKPTXFF516AQUZLMYI/Industries3_featured.png Content Strategy Powers A Sales And Marketing-Focused Web Redesign For A Growing Startup https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1442349540209-0EP9PW2I5OAC4D54ONC5/Products2.png Content Strategy Powers A Sales And Marketing-Focused Web Redesign For A Growing Startup http://www.mattbaline.net/smarter-404-pages daily 0.75 2015-08-04 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438467377862-GMY0I80YMV7DTB92R57G/baline_smart_404.jpg Smarter 404 Pages http://www.mattbaline.net/uncovering-patterns-of-behavior-among-community-users daily 0.75 2015-08-05 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438561054770-YP2684WSONELRX2AI9MZ/image-asset.jpeg Uncovering Patterns Of Behavior Among Community Users The Cisco Telepresence system allowed me to conduct remote sessions as if I was in the same room as the participants. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438561194276-RYH96T377K043U2TKOWN/image-asset.png Uncovering Patterns Of Behavior Among Community Users https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438620064047-BSD1D05L2LASE2QLDTPA/image-asset.png Uncovering Patterns Of Behavior Among Community Users I developed the signpost model to represent how community users leverage the community. http://www.mattbaline.net/combating-housing-discrimination-with-guerrilla-usability daily 0.75 2015-08-04 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438466315679-70ZTNOP0N0935EGP64ZK/image-asset.png Combating Housing Discrimination With Guerrilla Usability https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438465966976-G504WTF6920NGQJ70K0U/image-asset.jpeg Combating Housing Discrimination With Guerrilla Usability My guerrilla mobile usability testing setup in action at Starbucks. http://www.mattbaline.net/immersing-the-team-in-the-resort-guest-experience daily 0.75 2015-08-06 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438472821019-QL7HXMZF1JGSNBIHMI3T/image-asset.jpeg Immersing The Team In The Resort Guest Experience A slide from my team training presentation. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892354140-X4CYVG5NW65E30LE0L6U/2014-04-13+10.37.26.jpg Immersing The Team In The Resort Guest Experience - Taking in sweeping views on the sales tour. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892354939-7QPAXVKE5Q0NWTT24PV1/2014-04-12+10.39.50.jpg Immersing The Team In The Resort Guest Experience - Restaurant experience POV. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892357259-UK325GIFOQ9Q25JCEHJR/2014-04-13+21.52.48.jpg Immersing The Team In The Resort Guest Experience - An evening at the nightclub. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892362761-ZW20UZD9T8UVC9U9RPED/Gardeners+at+work.JPG Immersing The Team In The Resort Guest Experience - Behind the scenes details matter: gardeners hard at work. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892362127-FRF8LPRGZ56CRNV4C6QZ/GL+Coffee+Tea+2.jpg Immersing The Team In The Resort Guest Experience - It's the little things: coffee and tea all day. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892365146-1074L0VUAQGOZ3AAJFCA/GL+Lobby+Chairs+1.jpg Immersing The Team In The Resort Guest Experience - Subtle cues at check-in. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892368134-HKYX37GC3AC7V56TQMRJ/John+and+Sherry+materials.jpg Immersing The Team In The Resort Guest Experience - Participants' trip planning documents. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892393848-DOGTFJJPYHHDV0OLXW5W/P1040689.JPG Immersing The Team In The Resort Guest Experience - Capturing the big picture. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892390737-RP372GWOWDLLFK63OE29/Secret+garden+along+path.jpg Immersing The Team In The Resort Guest Experience - Documenting the little picture. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438892404093-IMA1QCMILZ46JM563LOG/Turndown+shoes+organized.jpg Immersing The Team In The Resort Guest Experience - It's the little things: shoes organized with turndown service. http://www.mattbaline.net/home daily 1.0 2015-09-16 http://www.mattbaline.net/mixed-methods-primary-research-delivers-brand-insights daily 0.75 2015-08-04 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438395088030-4PTLBFH1DRM3SDYB17HC/Slide32.jpg Mixed-Methods Primary Research Delivers Brand Insights https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438395088231-0MGQ8TRAE0AGF7ZNTBY7/Slide53.jpg Mixed-Methods Primary Research Delivers Brand Insights https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438395723597-BS0WV4VNMUFNPLSGUU93/image-asset.png Mixed-Methods Primary Research Delivers Brand Insights A snippet from the KSBJ focus group discussion guide. http://www.mattbaline.net/visualizing-the-future-of-customer-support-for-a-fortune-500-technology-company daily 0.75 2015-08-04 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438469423103-6NYKW4E1T42C5WH4DQ4M/journey1.png Visualizing The Future Of Customer Support For A Fortune 500 Technology Company https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438469423075-VB0MWDLLNUTVWEHIBZV8/journey2.png Visualizing The Future Of Customer Support For A Fortune 500 Technology Company http://www.mattbaline.net/informing-mobile-strategy-with-an-in-depth-ethnographic-approach daily 0.75 2015-08-06 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438891952457-C5XDPBICVUMRNTDS7Q0E/a-corp_S1040005.JPG Informing Mobile Strategy With An In-Depth Ethnographic Approach - Engineers often have to work in uncomfortable places. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438891952735-RF5SU3NFXACJFUH1WHMJ/se-corp_Photo+Dec+15%2C+9+04+47+PM.jpg Informing Mobile Strategy With An In-Depth Ethnographic Approach - Work is often completed in out of the way places, like a janitor's closet. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438891907748-BP5H3YPT2OSB5H08F99N/a-corp_P1020979.JPG Informing Mobile Strategy With An In-Depth Ethnographic Approach - Improvisation helps get work done at customer sites. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438891948172-WSKDTOB9NEREGURIHNRZ/n-corp_s1040002.jpg Informing Mobile Strategy With An In-Depth Ethnographic Approach - Checklists are essential to individual and team work. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438891952210-T5Q45BEXYVG08WDKSE51/s-corp_S1000007.JPG Informing Mobile Strategy With An In-Depth Ethnographic Approach - Mobile phones are always close at hand. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438891952882-L59J8LNNONWHDG8ZCJ0L/Still+10.jpeg Informing Mobile Strategy With An In-Depth Ethnographic Approach - Take a picture before you unplug anything! https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438891969678-OSQZNCAB1HAZJTMCQ0F5/CROPPED+Screen+shot+2010-12-30+at+1.34.54+PM.png Informing Mobile Strategy With An In-Depth Ethnographic Approach - I used Cisco FocalPoint to collect video diary entries from participants. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438474366516-5BL4USGLYI29F4SFDTVY/image-asset.jpeg Informing Mobile Strategy With An In-Depth Ethnographic Approach A diagram of the data gathering phase of the project. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438474414629-MUDZYS5A14G3YJX6KQPN/image-asset.png Informing Mobile Strategy With An In-Depth Ethnographic Approach A screenshot of the interactive partner relationship map. http://www.mattbaline.net/mobile-renters-insurance-quote-and-buy-experience daily 0.75 2015-08-04 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438465074875-IRZCSD3WO2ISKFCG800Y/image-asset.png Mobile Renters Insurance Quote And Buy Experience A still from one of the usability session videos in which the phone, interface, and participant's face are all visible. https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438465621631-XPXX1TVJE0ILYH0Q9ZRN/Slide12.jpg Mobile Renters Insurance Quote And Buy Experience https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438465631098-1N6ZX2F1QN95XC3HU1JP/Slide14.jpg Mobile Renters Insurance Quote And Buy Experience http://www.mattbaline.net/about daily 0.75 2015-09-16 https://images.squarespace-cdn.com/content/v1/55bbea56e4b0f8c6dc937b90/1438810213196-CKZM5RX6N3D12VVRUY6V/image-asset.png About http://www.mattbaline.net/got-season-8-death-pool daily 0.75 2019-04-12